Network your way to success in London

Networking is a great way to market your small business. Learn key tips to do it successfully at your next business event.

There are so many benefits to getting out there and making new connections. So, here are some pointers to help you get the most out of your networking opportunities.

Seek out high-quality, relevant events

London is great in that there are always plenty of networking events going on. And many are free.

As a business owner, your time is precious. So, don't waste your energy at events that you won't get something out of. Focus on events that are truly relevant to what you do.

Go online to websites like Grow London Local, Eventbrite and Meetup to find upcoming meetings that fully suit your business.

Know how to prompt good conversation

Rather than fall silent in a room full of strangers, turn up to events with some conversation starters up your sleeve. If you get stuck thinking of something to say, try these:

• How did you hear about this event?

• What do you enjoy most about events like these?

• What's keeping you busy these days?

• What would you be doing at this time on a normal day?

• How did you get into your line of work?

Give your business a proper introduction

Can you talk about your products or services confidently, without rambling? If so, you should find your fellow networkers receptive to what you're telling them.

Consider mentioning these things when introducing your business to new people. With your own words, think of:

1. The problem your business is solving.

2. Who has that problem (your clients).

3. The solution (your product or service).

4. Why people should buy from you.

5. Where people can find you.

If you're not quite there with your introductions, consider practising them on friends or family before you attend an event.

Pay attention to non-verbal communication

Non-verbal communication (NVC) means all the messages you get across without using words – like your facial expressions, eye contact, body posture and so on.

Being aware of NVC will help you build a stronger connection with the new people you meet at networking events.

Look for genuine engagement in your daily life

Networking is a skill you can learn simply by being a positive, interactive person each day.

Choose the right events, use coworking spaces and go for coffee with fellow small business owners. Next thing you know, you'll be having genuine conversation and sharing your insights and experiences.

If you find this difficult, remember that it gets better with practice – even the most successful entrepreneurs went through this experience at some point too.

Make the most of social media

Social media platforms like LinkedIn and Twitter (now X) can be a great way to make initial introductions before meeting someone face to face.

You might find you get more from this approach and meet lots of interesting, inspiring and truly entrepreneurial people along the way.

To get the most from your social media networking:

• Create a professional profile that shows your skills, experience and industry knowledge.

• Be active and engage regularly with other people.

• Don't be afraid to ask people for help.

Want to learn more? Take our free personalised Business Success Check. Answer a few simple questions and receive an action plan on ways to build your personal brand, find new customers and boost your sales.

Grow London Local: Support for London's small businesses

No matter where you're based in London, you'll find relevant support and guidance on business planning, sales and marketing and much more, as well as opportunities to connect with like-minded business owners. Visit Grow London Local now