WEBINAR

Lunch and Learn: Mastering influencer and word-of-mouth marketing

Polglase Consulting

Posted: Mon 16th Sep 2024

Curious about how influencer and word-of-mouth marketing can drive business growth?

In this Lunch and Learn, Amabel Polglase uncovers the secrets to harnessing these powerful marketing strategies. She shares her top tips for creating successful campaigns, effectively measuring performance and insights on getting the biggest possible return on investment (ROI).

Whether you're just starting or looking to fine-tune your approach, this session equips you with the tools to grow your business through authentic, impactful marketing.

Amabel has over 25 years of experience in marketing, having worked in global agencies, as well as roles such as CMO. She recently helped scale two UK start-ups from the seed stage to a $1 billion valuation.

Amabel now helps start-ups develop cost-effective marketing strategies that drive hyper-growth.

Topics covered in this session:

Understand influencer and word-of-mouth marketing for growth
Acquire top tips for campaign success
Learn how to measure performance and maximise ROI

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

About Constant Contact

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

Polglase Consulting

Hi, I’m a multi-channel marketing consultant who’s scaled two companies from start-up to unicorn status- $US 1B. I help start-ups develop marketing functions on a shoe string, prioritising the most cost effective channel strategies to drive growth. I have over twenty years of B2C and B2B brand and marketing experience, having worked at top ad agencies like McCann and also a truck load of digital marketing knowledge from working at Meta as well as CMO roles for several successful UK start ups. My expertise are branding, demand and lead generation, social media, digital/SEO, email, influencer and referral/ word of mouth marketing.

Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.