WEBINAR

How to use storytelling to grow your brand

Electric Peach

Posted: Tue 11th Jun 2024

At the heart of every successful brand lies a captivating story – a narrative that resonates with audiences, fosters connections and drives business growth.

In this Lunch and Learn, Sophie Turton unveils powerful storytelling frameworks to help you craft a compelling brand narrative that leaves a lasting impression.

Sophie, an award-winning NCTJ-qualified journalist and seasoned brand strategist, will share her expertise in taking a story-first approach to brand communications.

With a track record of growing multi-million-pound organisations by keeping them at the forefront of industry conversations, Sophie is passionate about the impact of storytelling on brand awareness and business growth.

Topics covered in this session

Why storytelling is so effective and how to use it to grow your small business
The secrets to grabbing your audience's attention and keeping them hooked
Storytelling strategies that create lasting connections with your audience

Sophie's key points from the webinar

Storytelling literally electrifies the brain and dopamine is released in response to an emotionally charged event, highlighting the deep impact of storytelling on human psychology.
Stories have the power to attract, engage, connect and unite.
The most important part of storytelling is that it helps us to be remembered and galvanises people to take action.
The hero's journey positions the audience as the hero and your business as the guide, leading them through their journey to find resolution.
Knowing what you stand for can help you stay focused and consistent in your storytelling, even when your brain tells you otherwise.
Avoid long, confusing first paragraphs in your storytelling, and instead use a short, punchy hook to grab your audience's attention.
Your passion is a brilliant source of inspiration for storytelling and can help you connect with your audience on a deeper level.
Don't be afraid to evoke emotion and be honest about your own experiences in your storytelling to make a real impact.

This webinar is part of a series for business.connected. Check out the other events

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. Take me to the hub now

Electric Peach

⚡ Become unshakable in your self-expression and communicate with POWer⚡I help impact-led leaders stand up and stand out through impossible-to-ignore storytelling and electric connection building. You'll learn how to harness the power of your voice and use your influence to lead with vision and purpose. As an award-winning NCTJ-qualified journalist and brand strategist, I take a story-first approach to brand communications and have grown multi-million dollar organisations by keeping them at the front of industry conversations. I'm passionate about the potential for businesses to drive cultural and systemic change, and I work with change-maker brands committed to responsible business practice and prioritising people and the planet alongside profit. I'm a non-exec director of The Organisation for Responsible Business and a mentor with Enterprise Nation. I'm here to support you to find your voice and make some noise, harnessing the power of storytelling to attract new audiences and galvanise them to action.

Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.