Why knowing your numbers helps increase your profits

Knowledge is power. Nowhere is this truer than in the world of business, where your ability to interpret and act on your numbers can mean the difference between stagnation and prosperity.

In this Lunch and Learn, Sally Marshall, CEO of Steer Your Business, dives into how understanding your numbers can propel your profits to new heights.

She also shares how mastering business metrics can enable you to make strategic decisions with assurance.

Topics covered in this session

• How to understand what strategies are driving success in your business

• Ways to identify the precise sources of your most valuable clients and how to attract more of them

• How to easily pinpoint areas that require immediate attention to keep your profits on the rise

About the speaker

Sally worked in the House of Commons for over 25 years. Her last role before early retirement was as a business manager in the Department for Information Services.

This involved working on business plans, annual reviews, managing a budget of £22 million and designing and managing a balanced scorecard for the board of directors.

As well as working with owners, Sally has a second business, Reverse The Tide. It is designed to support and promote others while raising awareness of the environmental issues that affect us all.

Relevant resources

• How to cut costs as a small business

• How to manage rising business costs in 2025

• Cost of living crisis: How are UK small businesses dealing with rising costs?

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