WEBINAR

Lunch and Learn: How to find and use keywords for a small business website

Buttered Host

Posted: Wed 30th Aug 2023

In this webinar, SEO expert Gill Wilson explores the power of keywords. She explains why keywords matter for getting noticed online, shares free tools that will help you find the best keywords for your content, and shows you how to use them effectively for better online results.

Gill has been making websites since the 1990s and has worked for a range of commercial, educational and third-sector companies over the years.

She now leads a web design and maintenance company in Glasgow called Buttered Host. It provides websites and maintenance packages that help its clients gain new leads and sales.

Her clients have reported increased customer engagement and sales through their Buttered Host websites, and many have expanded as a result.

Topics covered in this session

Why keywords are important
How to find your keywords using some free tools
What to do with the keywords once you have them

Gill's key points from the webinar

Keyword research and selection

Choose relevant keywords for your content and audience, considering search volume and ranking difficulty, including long-tail keywords with a number of words.
Use free tools like Keyword Surfer (Chrome extension) and Semrush (the free version) to find keyword ideas, volume and difficulty. Semrush also offers insights like organic click-through rates.
Analyse competitors' ranking keywords and untargeted niches to gain insights for your own keyword strategy and improve on their approach.

Optimising and implementing keywords

Use Semrush's Keyword Overview to research keywords by location and volume, filtering by relevance and difficulty to find suitable options for your business.
Optimise your website for long-tail keywords to attract more targeted traffic and improve conversions, using tools like Semrush to find untapped niches.
Implement keywords in headings (H1, H2), meta information, image alt tags, links, Google reviews and LinkedIn comments to improve SEO.

Advanced keyword tools and techniques

Google Keyword Planner can help you find keywords with high volume and low competition. Filter by location to target specific areas.
Use Ahrefs's browser tools to analyse pages and find keywords in headers, descriptions and text, alongside Semrush's competitor analysis capabilities.
Consider paid plans for Semrush and Ahrefs. Both start at around $99 a month, with Semrush offering a 30-day money-back guarantee.

Keyword strategy

Focus on long-tail keywords for more specific searches and to target niche audiences, improving your chances of ranking and attracting qualified traffic.
Adapt your keyword strategy for mobile searches, considering voice search trends and local SEO for small businesses.
Regularly update and refine your keyword strategy based on performance metrics and changing search trends to maintain and improve your SEO results.

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

About Constant Contact

Constant Contact offers email and digital marketing tools that make it easy for your small business or nonprofit to get the attention and revenue it deserves. Constant Contact has joined Lunch and Learn to share its extensive marketing expertise.

Buttered Host

I have been in the Web Development industry for over 20 years and have helped Charities, Universities and Commercial organisations to improve their online presence by crafting their digital strategy and powerful, customer attracting websites. I absolutely love demystifying tech-talk and helping my clients understand what is actually going on rather than bamboozling them with technical gibberish. I am a Mentor with both the Help to Grow scheme and Digital Boost Scheme and love to help you grow your business from a digital perspective. We are currently offering a Digital Analysis Report for your business, which you can take to any company with the confidence you know what you need. We charge for this, but if you then use our services you will receive a discount. I really believe making a website should be fun for all involved so when a client says to me that they will miss our chats and that they really enjoyed the process, I feel I have done my job well. I have been giving talks to, and mentoring, small businesses on their digital strategy for several years now, and love to see businesses grow and flourish. Buttered Host was formed in 2018 and it became a family business when my daughter, Isla joined in 2020. Isla has over a decade experience in sales, marketing and customer service to the highest possible standard, and I am so thankful that she has joined me in creating a great business.

Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.