WEBINAR

How personas and ideal customer profiles boost your marketing

Enterprise Nation

Posted: Wed 11th Oct 2023

Before you think about creative ideas, spending on ads, planning events or any other marketing stuff, it's really important to first understand what makes your customers (and potential customers) tick.

In this Lunch and Learn, marketing strategist Paul Lee introduces you to ideal customer profiles (ICPs) and personas. These are like detailed imaginary pictures of your target audience. Paul will explain why you should work on them before spending any money on marketing or trying to sell things.

Paul is a versatile and experienced marketing strategist, director and board adviser who has been highly active in the transformation of B2B marketing and sales over the past 14 years, supporting scale-up to large corporate businesses.

Topics covered in this session

What personas and ideal customer profiles (ICPs) are, and why they are so important
How to create personas
How building effective personas can have an impact on how you market your business

Relevant resources

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.

Enterprise Nation

Enterprise Nation has helped thousands of people start and grow their businesses. Led by founder, Emma Jones CBE, Enterprise Nation connects you to the resources and expertise to help you succeed.

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