Expert tips on pitching your product

Whether you’re pitching your product to investors or selling to customers, you need to communicate how it solves a problem.

In this Lunch and Learn, Steve Tunnicliffe-Wilson will share how to explain the problem your product addresses, how it provides a solution and the features that enable this.

Steve has experience as an engineer, founder, CTO and CEO. He has spent 30 years developing products, building teams and delivering strategies. Now with Alliance Strategy Consulting, Steve helps other entrepreneurs grow their businesses.

Topics covered in this session

• Understanding your customers’ pain

• How to map your customer's pain to your product’s benefits

• How to highlight the advantages of your features

Steve's key points from the webinar

• Clearly explaining the problem your product addresses is crucial in pitching to investors or customers.

• Focusing on the emotions and benefits of your product is essential for pitching success, not just its features.

• Specialism and niche services are becoming bigger in the market, offering a unique experience to customers.

• Understanding the pains of customers and providing benefits through product advantages is the essence of pitching a product effectively.

• Pitch decks for raising investment require more than just the first three slides. There's a lot more to it in terms of explaining the market and competitors.

• Objection handling is crucial in pitching your product. Be prepared with answers in advance.

Relevant resources

• Pitching to retail buyers: Five things you must prepare

• How to create a better business pitch in five easy steps

• How to develop a winning pitch that can help you secure more sales

About Enterprise Nation

Enterprise Nation is the UK's most active small business network, helping thousands of people turn their good idea into a great business. Join today to get everything you need to start and grow your small business, in one place.