Lunch and Learn: Telesales and the art of selling by phone

Ever feel nervous about making those cold calls?

In this Lunch and Learn, Leisa Pickles breaks down the art of effective telephone interactions. She shares her tricks to confidently deliver your key messages, making sure they hit the right note every time. You will find out the secrets to keeping the conversation flowing and the energy up.

Leisa is the chief go-getter at Find me the Leads. She helps food and drink brands get their products into more places and in front of more people. She focuses specifically on new points of distribution within the speciality retail and out-of-home sector.

Leisa has an extensive background in sales within the food and drink industry and has spent 15 years working for Mars, driving in-store execution within grocery, specifically Asda, Morrisons and the Coop.

Topics covered in this session

• How to set yourself up for success

• Ways to land your key messages with confidence

• How to keep the momentum going

Leisa's key points from the webinar

Effective communication techniques

• The telephone remains without a doubt our most effective tool of communication and is one which is very much front and centre of our sales outreach programme

• The conversation you have on the phone should have a clear tone of voice, don't waffle and get straight to the point

• Starting a phone call with "Sorry to bother you" can frame the conversation negatively and suggest a lack of confidence

• The telephone could be one of your best ways to stand out from your competitors

• The most effective way to ask for the sale is to ask for it

Building confidence and professionalism

• Confidence is a keyword when it comes to using the telephone as a sales outreach tool

• If somebody asks you to call back on a particular day or at a particular time, you need to do it because that demonstrates that you are a professional and you're listening to what they say

• Set a target for the number of calls to make and share it with others to hold yourself accountable and build confidence

• Speaking with authority on the phone can make you feel more confident and like you have permission to make the call

• Just pick up the phone and make that first interaction and it will spur you on to keep going

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