How to make your website work harder for you

Watch this 30-minute presentation, hosted by Chris Burniston of Chic Marketing, in partnership with Grow Local London.

So many companies create websites because they're expected to have one but don’t really consider its purpose. This means that they end up wasting lots of money and not seeing any returns from their site. This webinar helps you avoid the pitfalls many SMEs fall into and provide an approach that will make your website a valuable marketing tool for your business.

Chris has worked for B2C and B2B companies across many diverse sectors, from being the entire marketing department for a company of 20 people to creating global digital marketing strategies for a multimillion-pound company and running marketing campaigns across Europe, the Middle East and Asia. He now brings all his skills and knowledge to help SMEs grow their business and for the past five years, has also been a visiting instructor, teaching digital marketing apprentices.

Darya Simanovich also joins the session to discuss the free support available at Grow London Local.

Topics covered in this session:

• Understand the reasons for having a website

• Identify your target audience and their needs

• Determine the desired actions from website visitors

Read more

• Starting a small business in London: where to get funding

• Developing a fundraising strategy

• Understanding crowdfunding

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