How to generate leads on Facebook and Instagram

In this business.connected workshop, Sam Onigbanjo, founder of Great Business Platforms, shares his top tips on how to create effective online campaigns on Facebook and Instagram to generate leads for your business.

This interactive session offers key advice on creating engaging campaigns that give you the biggest possible reach – to attract new leads for your product or service and make sure your business stands out from the digital crowd.

Sam's key points from the webinar

Strategies for generating leads

• Before investing in any campaign, know who your perfect customer is and target them specifically. That way, you'll avoid amassing a list of junk leads.

• Consider the potential value of your perfect customer. Take into account not just their initial purchase, but also their potential to bring in more business.

• Without a convincing "epiphany moment," leads won't convert. This emphasises the importance of delivering a compelling message in your marketing campaigns.

• Laser targeting and generating leads is crucial for businesses to have new people looking at their products and converting them into customers.

• Using targeted ads based on specific demographics and interests can help generate leads and increase sales on social media.

• A/B testing helps you determine which ad is better received by your audience, allowing you to invest in the more successful option.

• Setting up pixels on Facebook and Instagram can help identify and retarget potential leads who engage with your content, allowing for deeper-level responses.

Targeted advertising on social media

• Brand awareness campaigns on Facebook and Instagram can be cost-effective, reaching a specific demographic for as little as £5 a day.

• Using platforms like Facebook and Instagram can be a low-cost way to generate leads and reach a wider audience.

• Setting a daily budget of just £5 can potentially reach between 7,000 to 20,000 people, making it an interesting and cost-effective marketing strategy.

This webinar is part of a series for business.connected. Check out the other events

Free video training, exclusive offers and workshops

The business.connected hub is a free online training programme of workshops, webinars and e-learning modules designed to help businesses go digital and adopt new technology. Take me to the hub now