Paid social 101

Market & Me

Price:	£0.00
Date:	Wed 26th Mar 2025
Time:	13:00 - 13:45

Heard the buzz about paid social but not sure where to start? Wondering if there’s actually a difference between running ads and just boosting Instagram posts? (Spoiler: there is).

What is paid social? Who should be using it? What do you need to get started? And what’s the biggest paid social myth that’s still holding businesses back?

Join us on Wednesday 26 March for an introduction to paid social and learn how to start boosting your presence (and those bottom-line figures) with strategic advertising campaigns on social platforms.

Meet your speaker

Irene has more than seven years of experience running impactful social media ads across industries, working in top media agencies and gaining insider knowledge directly from platform reps at Meta, Pinterest, TikTok and more. A certified Meta Ads buying and planning professional, she now helps businesses big and small grow through social ads.

In this lunch and learn, you get quick start tips you can apply straight away plus plenty more to help you make paid social work for your business and have a chance to have your questions answered.

Market & Me

I’m a business strategist, coach, and founder of Market & Me. I help business owners ditch the guesswork, take control, and grow with clarity - without working 24/7 or second-guessing every decision.

With 20+ years in retail, hospitality, and leisure, I’ve worked with startups, independents, and SMEs, leading on operations, marketing, and performance strategy. I’ve also helped shape some of London’s biggest commercial spaces - including Westfield Shopping Centres and TfL’s 2,500-property estate - so I know what makes a business work from both sides.

I’ve been where you are. I’ve seen what works (and what’s a complete waste of time). Now, I help founders cut through the noise, take smarter action, and actually enjoy running their business again.

How I Can Help

✔️ Get clear on what actually moves the needle – No more wasted time on things that don’t work.
✔️ Make more sales, without feeling pushy - Because good business isn’t about hard selling, it’s about connection.
✔️ Stand out in a crowded market - Nail your messaging, marketing, and brand positioning.
✔️ Scale without losing yourself in the process - Smart, strategic growth that works for you.
✔️ Take action with confidence - No more “should I/shouldn’t I?” spirals. You’ll know exactly what to do next.

No jargon. No “one-size-fits-all” BS. Just practical, real-world strategies to help you make big moves in your business - on your terms.

Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.