Events

Wednesday 26th Mar 2025

Paid social 101

Paid social 101
Sophie Eglin

Market & Me

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Price:£0.00
Date:Wed 26th Mar 2025
Time:13:00 - 13:45

Heard the buzz about paid social but not sure where to start? Wondering if there’s actually a difference between running ads and just boosting Instagram posts? (Spoiler: there is).

What is paid social? Who should be using it? What do you need to get started? And what’s the biggest paid social myth that’s still holding businesses back?

Join us on Wednesday 26 March for an introduction to paid social and learn how to start boosting your presence (and those bottom-line figures) with strategic advertising campaigns on social platforms.

Meet your speaker

Irene has more than seven years of experience running impactful social media ads across industries, working in top media agencies and gaining insider knowledge directly from platform reps at Meta, Pinterest, TikTok and more. A certified Meta Ads buying and planning professional, she now helps businesses big and small grow through social ads.

In this lunch and learn, you get quick start tips you can apply straight away plus plenty more to help you make paid social work for your business and have a chance to have your questions answered.

Sophie Eglin

Market & Me

I’m a business strategist, coach, and founder of Market & Me. I help small business owners make clearer decisions, grow with confidence, and build businesses that actually feel good to run (not just look good from the outside).

I’ve spent 20+ years in retail, hospitality and leisure - from running shop floors and restaurants to heading up strategy, marketing, and operations for national brands. I’ve worked with start-ups, independents and big names like Westfield and TfL, so I know what makes a business work, from the ground up.

I started Market & Me because I saw too many brilliant business owners being left to figure things out alone or without genuine support. Now, I work with founders through 1:1 coaching, strategy sessions, and hands-on, in the business support that meets you where you’re at, and where you want to go.

What I help with:

✔ Working out what’s actually worth your time
✔ Boosting your business performance
✔ Getting seen in a crowded space
✔ Building a business that works for you, not the other way around
✔ Feeling clear, supported and way more confident in what you’re doing

Disclaimer: The views expressed in this content is solely that of the author and does not necessarily reflect the view of Grow London Local. Grow London Local accepts no liability for any loss occasioned to any person acting or refraining from action as a result of any material in this publication. We recommend that you obtain professional advice before acting or refraining from action on any of the contents of the content.

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